Moji Salvage

Check out Néojaponisme’s collection of “fanshee” (“fancy”) Japanese lettering in their Moji Salvage collection.

This style of lettering is mainly found on signage for cafés, “snack bars”, cake shops, and assorted 1950s-1990s service-oriented businesses across Japan. It is intended to be sophisticated, but just as often comes across as tawdry in the contemporary context.

Similar in tone to the “moderne” lettering that Ed Fella rendered in Detroit in the 1960s and 1970s, ファンシ lettering/characters are an exciting and little-explored branch of the global family of lettering.

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