The Weakness In Our Value Chain Was The Quality Of Our Core Product: Episode 1

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It’s episode 1 and Mike and Steve talk about Domino’s Pizza and the ups and downs of a business who tells the public that their product stinks, inspirational drunk Slovenians, and holidays that we should think twice about before celebrating.

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5 Responses to The Weakness In Our Value Chain Was The Quality Of Our Core Product: Episode 1

  1. jon v says:

    hi guys! thanks for giving my ears something to do during work.
    i thought you might like to know the portland connection with “the noid”. the ads were created at will vinton studio, no doubt hot on the tail of the california raisins.
    the wikipedia page on the noid also taught me this little nugget of information, which i thought was pretty funny/sad:
    In 1989, Kenneth Lamar Noid, a mentally ill customer who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia Domino’s restaurant hostage for over five hours. After forcing them to make him a pizza and making demands for $100,000, getaway transportation, and a copy of The Widow’s Son, Noid surrendered to the police. Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime. He was found not guilty by reason of insanity.

  2. Thanks so much for those great tidbits, Jon V. That noid story is amazing!

  3. E*Rock says:

    I did some work for Vinton studios some years back and I got the lowdown on some Noid info. This type of negative advertising mascot is pretty rare, and evidently Dominos hated the Noid and were always trying to phase him out, but fortunately, due to his popularity, they were forced to keep him around much longer than they would have liked. Every time I went on site I’d bug Vinton people to show me some original Noids and eventually treated to a row of different Noid expression heads-I guess the body was usually clay, but the heads were molded. I was proposing Noid, The Movie, to bring him back but my suggestions didn’t make it very far. Vinton was trying to shed its “old fashioned” claymation rep.

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