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Brand Analysis

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  • I coined Design GenerationTM for UH - people who grew up with a lot of minimal modernist influenced design and think that is the norm. 2007 poll: http://www.prnewswire.com/news-releases/survey-reveals-great-design-is-a-priority-for-millennial-generation-58793822.html (you can skip the Autodesk commercial part)
  • i don't believe in generational identity
  • if there's one thing all my students have in common it is HARRY POTTER

    imagine being the Harry Potter generation. So embarrassing!

    other than that they don't seem to have a lot in common, except that they all talk about "before the internet" with a hilarious combination of false-knowingness and nostalgia
  • Well, we're the Star Wars generation, so who are we to judge?
  • I JUDGE
  • edited November 2012
    That internet divide is a real thing. And then like... Facebook. That was like... the domesticated internet, or something.

    The clumsiness I feel with @DrBill's Design_Generation tag is that the clean, modern design sensibility of the current era is in perhaps its third period of triumph over the last hundred years. There's it's pre-WWII origins, it's post-WWII presence in the mass-market, and then it's connection to the efficient, intuitive design tropes of web and mobile environments.

    I feel @KDawg's complaint. But I also think identities in general tend to disappear like mirages on close inspection. That would mean generational identities are as true and as false as any of the others that fill our public conversations.

    What is certainly true is that marketers believe it is worth their time to build age-based psychographic models. They believe there are valuable generalizations to be made about the historical and behavioral contingencies that attend specific age brackets. They probably wouldn't be making so much money if they weren't kind of right, at least at the macro level.

    Remember pre-Vanilla UHX? Not very design generation. Nostalgic.
  • edited November 2012
    Mikey's evil twin
    image
    click to read hilarious true crime involving city of Banks

    Kyle used to be his middle name
    i rest my case
  • edited November 2012
    Maybe he thought he was going to be in charge of a city made of banks instead of a city named Banks?

  • yeah, a city made of banks would be cool!
  • edited November 2012
    http://cityofbanks.org

    Plausible.

    He seems like a fellow who would be attracted to such an opportunity to exploit his unique gifts.

    An irrepressible American dreamer.
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