Thursday June 8, 2006
06:00 PM : MERRELL + JDK PRESENTATION @ OFFICE
Talk/Expo Flyered by kmikeym
THURS JUNE 8 / 6 to 8 PM / MERRELL + JDK PRESENTATION: Reinventing The Laptop Bag
FREE / RSVP required (event@officepdx.com) / Space is limited / @ OFFICE (2204 NE Alberta St), of course
6:00 to 6:30 / Networking
6:30 to 7:00 / JDK and Merrell Presentation
Go to www.officepdx.com
Join award-winning product, apparel, and graphic design leaders from JDK (Burton Snowboards, among others), and their client counterparts from MERELL as they present a behind the scenes look at how MERRELL reinvented the laptop bag. They will reveal, for the first time, research insights, brand challenges, and provide never seen before sketches, materials, and color palettes for the original Merrell bags that broke new ground in the bag category. They’ll also (drum-roll please) discuss what’s next for MERRELL + JDK, and why the made they move to Portland, OR. This is an amazing opportunity to hear from both the design team and the client team on what it takes (and how) to reinvent a product brings it to market and why world-class brands are moving to Portland, OR. All MERRELL bags will be 15% off that evening.