Is it time yet
Coors' new bottle has graphics (the mountains) that turn from white to blue when it's cold.
I find this to be a cute but useless innovation.
Coors' new bottle has graphics (the mountains) that turn from white to blue when it's cold.
I find this to be a cute but useless innovation.
Yeah, I wonder how many resources were wasted on that. Why is there so much useless junk?
There is a very fine line between cool and useless.
Coors needs the gimmick. We are talking about a beer who's value proposition is based on temperature. Doesn't taste better, or get you hot chicks... just "colder".
I once ordered a coors light so that I could turn to the guy sitting next to me and say "I heard this is the coldest tasting beer in the world!"