SCaN: Outsourced Fast Food

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The Oregonian reports that when you drive through McDonald's in the Eastern Oregon town of Hermiston, your order is actually taken remotely by operators in Grand Forks, North Dakota. The order is transmitted back to Oregon over the datanets, and a digital picture is taken of your car, and associated with the order. Within a few months, 50 McDonald's restaurants will be connected this way, including five in the Portland area.

Why use such a seemingly needless, over-the-top, solution-seeking-a-problem?
A) Cost. The minimum wage in North Dakota is over two dollars an hour less than in Oregon. Why not go all the way, and send them to our sworn enemy, India?
B) Efficiency. In any given store, you're going to have waves of customers and dry spells where there's no one coming through, but once you aggregate a large number of stores, the demand for burgers should be nearly perfectly predictable.

I'm in favor of this new program, as I am in every instance that automated technology replaces human work, because it means more jobs for computer people, like me.

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This page contains a single entry by Joshua Eli Berezin published on January 26, 2005 11:51 PM.

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