Chronicle recently reproduced Rand’s seminal book—Thoughts on Design—for the first time since 1970. The book is a manifesto to exceptional design. Chronicle is putting together a series of conversations with design professionals around the country on Paul Rand and why he matters today. I was happy to get a call from Michael inviting me to participate in the one here in Portland. Details are below.

Event details
April 8th
6–8 pm
DWR Portland Studio
1200 NW Everett
Portland, OR 97209
RSVP: sday@dwr.com

The event has given me an excuse to immerse myself in Rand’s life story and immense body of work. He had a monumental impact on many things we take for granted today. To advertising, books, magazines, corporate identity, design, and education Rand brought a modernist approach. He married the verbal and the visual. And he had a monumental impact on the quality level of design—not to mention the humanizing of communication in an era of commodification.

So, where does that leave us today?

That’s what I am thinking about. Join us on the 8th to discuss.

Join Plazm art director Joshua Berger, artist Kate Bingaman-Burt, and Namita Wiggers, director and curator of the Museum of Contemporary Craft, in conversation at Liquid Space PDX.

February 5, 2014
6:00-9:00 pm; discussion at 7:30 pm
Liquid Agency
910 NW Hoyt Street, Portland, Oregon

Silkscreened posters designed and printed by Bijan Berahimi will be given to guests on a first come, first served basis. Beer courtesy from Fort George Brewery will also available for free. Come join the conversation! Video: Every page of Plazm magazine with E*Rock soundtrack.