While getting a ginger ale

While getting a ginger ale the other day it struck me that they don’t do much brand marketing for the soda. I definitely have days where I’m in the mood for a Diet Coke over a Diet Pepsi, or a Mug root beer over a Barq’s, pretty much based entirely on how whatever current advertising has molded my instincts towards the drinks. But ginger ale? I stood there in the bodega with the door open trying to decide whether I should like Schwepps or Canada Dry and was receiving no signals whatsoever from my subconscious. Schwepps makes me think: classic, bar, mature. Canada Dry just makes me think: Canada. Which I guess sounded more thirst-quenching in the end than Schwepps, because that’s what I got. --------