Management's Secondary Issues

KmikeyM.com is an organization that completes projects. The parameters of each project vary which makes it difficult to pin down what exactly KmikeyM.com does. This is only a problem when it comes to communicating to people, and attempting to recruit new shareholders. It does not affect the progress of projects, and therefore KmikeyM.com management has decided that this is a "Secondary Issue" and the solution is more work and higher profile projects.

While I generally agree with management, I find it the difficulty of explaining KmikeyM.com frustrating. I was looking at the simple website of Christopher Griffin and I was jealous at his ability to summarize his work with the title, Interface Designer.

Within the upper levels of management there is a conflict between those that feel KmikeyM.com should embrace the title of Artist and those that feel that the Artist label weakens the impact of the work we do. Management is happy to do work that is artistic and to display work in an art setting, but some feel art can be seen as "fake" and easily dismissed, especially within the murkiness of "social practice". For example, if the market is positioned as art, then it ceases to become a real commercial enterprise, and exists only as some expression of imagination, no more consequential than the Linden currency of Second Life. (Additionally there is the classificatory dispute about what is and what is not art, a subject I enjoy discussing, but management finds excruciatingly dull.)

Some solutions that I see include defining the KmikeyM.com project primarily as the market, or limiting the projects that KmikeyM.com works on in order to better define the work we do, or fully embracing the Artist label. As KmikeyM.com approaches the 2nd Annual Shareholders Meeting, these are some of the issues we're hoping that management will agree deserve to be raised to Primary Issues.