Holly Stalder Shrug in August Modern Bride

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Last fall I made a shrug, actually the first official wedding shrug, for a client named Kristen. She sent me some vintage lace that was her great grandmothers and I designed a elegant shrug to go with her vintage style La Sposa gown. She mentioned that her wedding might get some press- and sure enough she emailed to tell me yesterday that there is a four page spread in the August issue of Modern Bride.
More pictures and photo credit here here: Kiss the Groom
Kristen, besides besides being the most gorgeous bride, also owns a wedding videography company called Bliss Productions and her work is really stylish

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Pictures from the Forecast Mercury Fashion Show – thanks Minh Tran

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Forcast Fashion Show on Sunday!

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Shop Live Event on Etsy!

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check out this sale where I will be putting my silk “Fairest of Them All” dress on sale for 25% off
Check the hearthandmadeblog for more info!

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Video Featured on Etsy’s This Handmade Life

My husband always jokes that I am an etsy superstar. Joking aside, I can’t say enough about how awesome Etsy is. Etsy is partly how I make a living, my job. I think of myself as part of this huge network but it has always been a little mysterious to me since I am just working alone in my studio. In January I got to meet someone who actually works for Etsy, Eric Beug and his girlfriend Kelly Hudson. After they shot the video, we had lunch and I got to ask all the questions I have been curious about. What is the strangest thing they had seen for sale on etsy? A full size handmade covered wagon apparently. Who started Etsy and how is it doing in the new doom and gloom economy? Amazingly good, with record sales over Christmas.
People often ask me why I don’t focus on growing my business with more wholesale accounts the way that most clothing designers do. The same people are also surprised to hear that I am not interested in having my clothing mass produced or sold in department stores. While I do add a new boutique from time to time, my designs really lend themselves to be sold directly to customers since they are often one of kind or small runs. Etsy has also allowed me to sell to people all over the world, with about 30% of my sales to international customers.
Here is the video that Eric and Kelly shot featuring my custom wedding shrugs… thanks you guys, it looks great!

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