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local music-video directors are making the genre sing
While MTV withers, local music-video directors are making the genre sing again.
As long as musicians make interesting music, filmmakers are going to make interesting music videos. Sure, it's a quick argument otherwise. The medium's progenitor, MTV, has withered into a corporate shell, firing into the dark for the next Real World and packing cuts from their few rotating videos in the after-school, emo-'n'-bling staple, TRL. It's been a long, pathetic decline from the days when the network would proudly premiere new videos from bands like Sonic Youth, New Order and Nirvana, and troll the indie underground with its revered 120 Minutes show. With rare exceptions, mainstream music-video culture has grown positively "Toxic." This is no surprise. Local filmmaker Matt McCormick sums up the mainstream music-video market simply: "It has more to do with the label, the PR, than it does the quality of video."
Read the rest at WWeek.com
Comments
to sing on disany only on hannah montana
Posted by: kayla at November 20, 2007 4:52 PM
to sing on disany only on hannah montana
Posted by: kayla at November 20, 2007 4:52 PM
"emo-'n'-bling". wow.
Posted by: daniel at June 25, 2007 5:46 PM