New Products: April 2005 Archives
You would think that cult-like groups wouldn't be successful is selling flavored drinks. But Kabbalah is no ordinary cult, and the new Kabbahlah energy drink is an energizing formula based on actual holy water!
The website is full of useful information! A list of ingredients, some strangely sparse quotes including MSNBC saying "...Kabbalah Energy Drink tastes better..." with no mention of what it tastes better than. Well, I looked at the MSNBC article and the quote about it tasting better is actually from cult-spokesman Darin Ezra. New York Magazine is quoted as saying, "...this is the pop culture right now..." which doesn't really say anything about the drink. And Yahoo! News simply restates the tagline "new Kabbalah energy drink. ...'Source of Power'." If that is the most positive quote you can get from your press coverage, maybe you shouldn't tell people to "Google "Kabbalah Energy Drink" and see more."
CultNews.com has a nice analysis of the drink.
This is a brilliant marketing strategy. Start a cult that charges celebs a lot of money. Then, use the famous people to lure in desperate rubes and sell them overpriced yarn and other religious accessories. Finally, start mass marketing products and do all this while maintaining your non-profit status and getting free publicity from your devout celebs. Well played Mr. Berg.
