B to the E
By from January 10, 2005
Okay dudes...get jealous now. While you were probably enjoying your Saturday night with friends, probably out on the town, what was I doing? I was enjoying an amazing new beverage by myself, a novelty beverage at that. I jokingly titled this B to the E, but just now while looking up some information on this new beverage brought to the market by the good people at Anheuser Busch, I found that this beverage is literally called B to the E. What a brilliant name, right? To quote a late 80s SNL skit starring Tom Hanks "Who are the ad wizards who came up with this one?" It is a new beerish beverage that also has caffeine, ginseng, and guarana in it. Whoa, right?
Now this might sound depressing to most people...drinking alone on a Saturday night. Deriving great joy in all new food products this evening, actually, was quite enjoyable. B to the E is sorta goofy. The taste is surprisingly fruity, and a bit shocking, but once you get over the shock it's actually pretty good. It comes in a 10 oz. can has more alcohol than most other beers (6.6%) so it's not a drink you would want a six pack of or something, but I can see me getting it again when I want something different, or like I'm studying for a killer test or just waking up. Uhhhh...yeah...B to the E, BOY!!!! TO THE EXTREME.
<< | Posted on January 10, 2005 at 12:11 AM | >>
Exact sentiments, dude.
We were totally trying it for the 1st time at the same time. We should've been together.
Posted by Steve Schroeder @ January 10, 2005 3:38 PM
B to the E has an unfortunate name, but I find myself very intrigued by its description. It reminds me of "SPARKS!!!!!! Your transitional beverage after five p.m." that Jona Adam and I drank in NYC and promptly had hallucinations for 2 hours. I think I will be getting some of this B to the E for my next All Night Rave Party. THANKS TO STEVE!
Posted by ritchey @ January 11, 2005 4:03 PM
I think I have a better name for this product, it is a "Bud-e".
It is not beer but it is surprisingly good.
Posted by Jeff @ February 1, 2005 11:11 AM
I, too, must admit that I like B to the E. It was nice to have some of the effects of alcohol, but to not fall asleep within a couple hours of starting to drink. Although I hope people don't drink this and end up driving drunk because they feel more alert than after drinking regular beer.
Anyway, I liked the fruity taste. I used to really like fruity beers and even liked Sam Adams Cranberry Lambic. B to the E forever! Ha!
Posted by Capt. Jack Sparrow @ July 20, 2005 9:31 AM
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We tried it at Claudia's on Saturday night! Shockingly good! Which is to say, not incredibly good, but SO much better than you would expect.
The name is a real problem. I had no idea what to order, and I was looking right at a picture of it on a promotional poster. The waitress said it was the first one she had sold. So I guess it will fail, and that's too bad.
Posted by josh @ January 10, 2005 3:28 PM