The Subway Diet: Now For Kids Too!

Subway is the smartest company in the world. Not only is the name SUBWAY a registered trademark of "Doctor's Associates, Inc.", but they are now launching a massive childhood obesity campaign. Why is this smart? Because everyone is going on and on about how fat our the kids in the US are. Where the rest of the world sees a growing epidemic Subway sees A NEW TARGET MARKET!

Subway Restaurants is taking on the childhood-obesity epidemic with a massive public-awareness campaign that will account for one-fifth of its annual advertising budget. Subway says, "We have a firm belief that we hold a position within the consumers’ consciousness that we can actually change people’s awareness and people’s understanding of eating and exercise habits," but what they really want is a slice of the 15% of people between the ages of 6 and 19 who are overweight to follow the Word of Jared and eat Subway morning, noon, and night.

Subway did their homework, surveying 2,682 children ages 5 to 12 on their attitudes about eating, physical activity and wellness as part of an ongoing study. It found that eight out of ten children said they knew someone who is "very overweight" and that children between the ages of 10 to 12 are more likely to describe themselves as overweight. That is a lot of new customers! And if you can hook 'em as kids, you can get 'em as adults!