Co-branded

• brandchannel.com | Brand Convergence
  Rahul Chaudhari has a totally business-ready plan for "brand convergence" over at brandchannel.com
  (tags: brandchannel brandconvergence)
• brandchannel.com | Strategic Brand Partnerships Help Create Competitive Edge
  Robert Hollander encourages brand managers to, "Engage. Surround. Hold." in this paper on "brand partnerships."
  (tags: brandchannel brandpartnerships)
• brandchannel.com | Top Brand Extensions
  TippingSprung's top "brand extensions" from 2005.
  (tags: brandchannel brandextension 2005)

Posted by at 7:22 AM | Permalink | Comments (1)

• Movie Tie-ins
  Becky Ebenkamp has a year-end wrap-up and look ahead to 2007 for "brand integration" and movie tie-ins. Curiously, Ebenkamp incorrectly credits a marketing professional for Wonder Bread's inclusion in "Talladega Nights."
  (tags: brandweek talladeganights casinoroyale happyfeet)

Posted by at 7:22 AM | Permalink

• X.mas | New York Times
  An experiment to rebrand Christmas, courtesy WNYC and NYT.
  (tags: x.mas branding wnyc nytimes)
• Brand:New “Cheetos Flavored Lip Balm”
  Stuart Hogue at the Brand:New blog links to some of the best and worst brand extensions of the past year.
  (tags: cheetos brand:new brandextension 2006)

Posted by at 7:23 AM | Permalink

• Smoke Free Movies full-page ad
  Smoke Free Movies funded a full-page ad in Variety to denounce 30 seconds of Marlboro product placement in the new "Bobby" biopic.
  (tags: bobby smokefreemovies emilioestevez marlboro)
• Porn Provides Product Placement | The Huffington Post
  Paul Krassner has some exciting info about Hitachi brand vibrators over at The Huffington Post.
  (tags: thehuffingtonpost porn productplacement)
• Brands Produce Their Own Shows | New York Times
  Though branded entertainment is incorrectly described as a "nascent trend" (branded shows have been around at least as long as Saturday Morning TV, and probably longer), this NYT article is pretty interesting.
  (tags: brandedentertainment newyorktimes)

Posted by at 7:23 AM | Permalink

• iMedia Connection: Making Your Movie a Brand Experience
  Chris of 'Movie Marketing Madness' fame has a remarkable article over at iMedia Connection on the "film as a brand." Deeply nuanced marketing perspective. Very interesting.
  (tags: moviemarketingmadness branding branded brandmanagement brands)
• James Bond Drives New Holland
  Look out for the "New Holland W190 wheel loader" in 'Casino Royale.' Huh?? What is a "New Holland W190 wheel loader"???
  (tags: casinoroyale newholland prnewswire)
• Movie Marketing Madness
  Check out the new Movie Marketing Madness blog. No more Blogspot. Most recently featuring a very comprehensive review of 'Casino Royale' marketing.
  (tags: moviemarketingmadnes)

Posted by at 7:20 AM | Permalink

• Idlewild
  Has anyone seen 'Idlewild'? Outkast movie? Looks/sounds pretty good.
  (tags: outkast idlewild)

Posted by at 8:23 AM | Permalink | Comments (1)

• MAKING THE BRAND: BO BICE PASSES GO
  A mind blowing PR release on Bo Bice of 'American Idol' fame, and his current contribution to the new "branded Monopoly" ad campaign.
  (tags: monopoly bobice branding)
• Fun Stuff on Monopoly.com
  Branded game pieces on the new Monopoly "Here and Now" edition include a McDonald's fry box, Starbucks cup, New Balance shoe, Toyota Prius, etc.
  (tags: branding monopoly starbucks mcdonalds toyota newbalance motorola)
• Monopoly "Here and Now" tokens PR
  Press release on the Monopoly website, detailing the new "relevant" tokens, and their consequent "authenticity."
  (tags: monopoly branding starbucks mcdonalds newbalance toyota hasbro)
• Would You Like Fries With That Monopoly Game?
  A post on Commercial Alert about the new Monopoly game, including information that the branders apparently did not pay the usual fee to be included.
  (tags: branding monopoly commercialal)
• Signs of the Times — Commercial Alert
  Another article via Commercial Alert (originally published in the Washington Post) on Monopoly "Here and Now."
  (tags: commercialalert monopoly)
• Wired News: Film Tooned Into Products
  Wired article about the film "Foodfight!" which is scheduled for a long-awaited release in Spring 2007. Once again, the branders apparently did not pay for inclusion and gave the studio "complete creative control."
  (tags: wired foodfight!)

Posted by at 8:21 AM | Permalink

• Nikon Sponsors Flickr.com
  Via MediaPost Publications, there is apparently Nikon® branding on the Flickr™ website, though I haven't noticed it myself.
  (tags: nikon flickr mediapost)
• Nikon Uses Flickr to Launch the Nikon Stunning Gallery
  Via "Influential Interactive Marketing," a first person account of the "Nikon Stunning Gallery" on Flickr™.
  (tags: flickr nikon nikonstunninggallery)
• Nikon Stunning Gallery
  The Nikon Stunning Gallery, with Nikon® and Flickr™ brand logos both prominently and equally displayed.
  (tags: nikon flickr nikonstunninggallery)

Posted by at 8:20 AM | Permalink

• Brands Go Bananas for 'Curious George' DVD!
  A PR run-down of the brands on board the 'Curious George' "property."
  (tags: branding productplacement cross-promotion curiousgeorge dole carvel universal frenchs langers littledebbie cold-eeze parentingmagazine)

Posted by at 8:22 AM | Permalink

• KFC Embeds Punch Line in New Snacker Ad
  "KFC has long been associated with fun times and laughter," said Scott Bergren, executive VP-marketing for KFC, in a statement.
  (tags: promomagazine kfc brandmanagement interactivity)
• Unilever's Sunsilk Launch Goes Far Beyond The Box
  "The bull's-eye target for this brand is the 25-year-old single woman who is in a so-called quarter-life crisis. They have one foot just out of college and one foot in the professional world, and she's trying to create a balance between the need to go out
  (tags: unilever sunsilk brandmanagement)
• Netflix and USA WEEKEND Partner on 'Netflix Movie Picks' Promotion
  "USA WEEKEND engages our readers with exciting and interactive content," said Jack Curry, executive editor of USA WEEKEND Magazine. "'Netflix Movie Picks' plays on people's love of movies and fascination with movie trivia and partnering with Netflix on th
  (tags: netflix usaweekend)

Posted by at 8:23 AM | Permalink

• Advertising Age: Brands + Wikipedia
  Steve Rubel of Ad Age has little to say about brand entries on Wikipedia. He endorses a "look but don't touch" policy for brand managers, but also thinks companies should get a special space on each entry, to "officially respond" to the community's critic
  (tags: wikipedia opensource brands brandmanagement adage)

Posted by at 8:21 AM | Permalink

• CNN.com - SpongeBob comes to your veggie aisle - Sep 5, 2006
  CNN details the latest health-conscious move in food product licensing.
  (tags: cnn nickelodeon disney produce fruit vegetables obesity)

Posted by at 8:21 AM | Permalink

• USATODAY.com - An 'Incredibles' effort
  A USA Today article about cross-promotional efforts for 'The Incredibles,' including not-so-prescient comments about the "impending divorce" between Disney and Pixar.
  (tags: disney pixar theincredibles 2005 usatoday)

Posted by at 8:20 AM | Permalink

• A Column on (Your Product Here) Placement - New York Times
  A New York Times article on product placement and the "branded entertainment" trend, from August 16th, 2006.
  (tags: nytimes productplacement brandedentertainment)
• Product placement ad value to triple by 2010: study - Yahoo! News
  This is ostensibly the study mentioned in the NY Times article, which, as the title suggests, predicts a tripling of product placement ad value by 2010.
  (tags: yahoo! productplacement brandedentertainment reuters)
• Product placement just getting bigger - AdJab
  And finally, the post by Chris at AdJab that mentions the NY Times article and Reuters-released study.
  (tags: adjab productplacement)

Posted by at 8:18 AM | Permalink

• Coke Unveils New Website
  Via Holy Moly, this press release informs us of Coke's plans to create an interactive website.
  (tags: cocacola interactivity online website prosumer)

Posted by at 8:20 AM | Permalink

• MAKING THE BRAND: BRANDING DEALS NOT JUST FOR BIG-NAME ACTS
  "Underground" dance music singer/songwriter Joi Cardwell has signed deals with PowerBar and Starbucks. The language she uses to talk about the partnerships ("extend my reach") eerily resembles that used by marketers and brand managers.
  (tags: billboardmagazine branding extension music cobranding dance joicardwell)
• Hollywood Meets Madison Avenue
  A weird article about new developments in the product placement/branded entertainment industry, including eBay-style auctions and computer rubrics.
  (tags: nextmedium mediamatchmaker embed mediaweek brandedentertainment productplacement)

Posted by at 8:22 AM | Permalink

• arts@large: EToys Lawsuit Is No Fun for Artist Group
  An illuminating article on the etoy/EToys.com copyright battle of 1999.
  (tags: etoy etoys.com nytimes parody)

Posted by at 8:18 AM | Permalink

• Brandweek: Godzilla Merch Blows Out; Trekkie Drink Due
  A 1998 article from Brandweek on promotional premiums linked to 'Godzilla,' and ways companies can get rid of their excess premiums when they have a surplus.
  (tags: brandweek godzilla tricon tacobell blockbuster premiums 1998)
• Brandweek: TRI-QUEST
  Brandweek article from 1998, on Tricon's efforts to promote 'Star Wars: Episode I'.
  (tags: brandweek tricon starwars 1998)
• Tattoos: Branded With a Brand - Newsweek Periscope - MSNBC.com
  Newsweek has a blurb and a crazy picture of a guy who tattooed the Ralph Lauren 'Polo' icon to his chest.
  (tags: newsweek msnbc tattoos branding)
• The Hunt: Virginia Man Wins Hunt/Buried SUV
  Volvo has finally announced the winner(s) of "The Hunt," the promotional giveaway to accompany POTC II. It was announced on the very lame MSN blogs.
  (tags: volvo thehunt piratesofthecaribbean msn)
• Ad Mashup: Where advertisers come to play
  AdMashup is a site for advertisers to create mashups of existing ads. As 'mashups' are close in sentiment to 'co-branded' spots, I was intrigued by this mashup of co-branding and mashups.
  (tags: admashup mashups cobranding parody)

Posted by at 8:21 AM | Permalink

• Fast Company Now: Miami Vice
  Some notes about product placement in the new 'Miami Vice' film from Michael Mann, one of the original TV series' creative principals.
  (tags: miamivice fastcompanynow productplacement)
• brandchannel.com | Product Placement in Movies | Brandcameo | branded entertainment | Film Brand Integration | brand cameo | products in films | brands | branding
  I came across this website through the Fast Company Now! article on 'Miami Vice.' I have looking for a product placement database, and this one seems to be pretty good.
  (tags: brandcameo brandchannel branding marketing movies productplacement)
• On MySpace, Millions of Users Make 'Friends' With Ads — Commercial Alert
  A Wall Street Journal article, via Commercial Alert, on News Corp.'s emerging practice of setting up product profiles for paid advertisers.
  (tags: myspace commercialalert newscorp friendship branding wallstreetjournal)

Posted by at 8:25 AM | Permalink

• stereogum: The Sweater Song
  DMX is responsible for audio branding the interiors of retail stores.
  (tags: stereogum nypost audiobranding retail dmx muzak)
• NY Post: Audio Branding
  NY Post article linked from the stereogum blog. Reminds me of the New Yorker profile a few months back on Muzak, the grand-daddy of musical shopping ambience.
  (tags: nypost audiobranding retail dmx muzak)
• Budweiser Toasts New Release Wedding Crashers
  This PR release from Budweiser, announcing their partnership with "Wedding Crashers," also serves as a run-down of some of the (many) movies the beer has been placed in. The last time they ran TV spots in support of a movie was in 1991's "Backdraft." (wtf
  (tags: budweiser weddingcrashers productplacement backdraft)
• Brandweek: Heinz, Hershey, Wendy's Cook up $20M for Grinch Video/DVD - Universal Pictures' Dr.Seuss'How the Grinch Stole Christmas motion picture - Brief Article
  A blurb taken from Brandweek, listing a few of the promotional partners for 'The Grinch' movie and DVD.
  (tags: thegrinch universal heinz hersheys wendys)
• Correll Comment Menu
  This guy is really into Pizza. Especially Papa John's.
  (tags: johncorrell correllconsulting correllcomment papajohns pizza marketing business)
• Correll Consulting, LLC -- Pizza business development - marketing - management
  The home of Correll Consulting, LLC, and John Correll, "creator" of the "first fast-food pizza concept", conveyor oven, "first personal-size pizza", "first World's Longest Pizza event", etc.
  (tags: pizza johncorrell correllconsulting marketing management business)

Posted by at 8:24 AM | Permalink

• Cingular to charge extra for old phones
  Some classic market-enforced planned obsolescence from Cingular Wireless.
  (tags: cingular at&t bellsouth)

Posted by at 8:27 AM | Permalink | Comments (2)

• Los Angeles Times: 'Baby, Give Me a Kiss'
  A harrowing article about Joe Francis, founder of the "Girls Gone Wild" brand, by Claire Hoffman at the LA Times.
  (tags: latimes girlsgonewild branding joefrancis)
• Bewildered shoppers spoilt for choice - National - smh.com.au
  Are consumers overwhelmed by the proliferation of brand choices? Yes.
  (tags: sydney branding choice)

Posted by at 8:22 AM | Permalink

• NPR : 'Talking Right': Why the Left Is Losing, Linguistically
  I heard a brief interview with Geoff Nunberg on NPR this morning, and his book sounds really interesting. There has been plenty of talk about conservative control of political discourse in recent years, but few linguists have looked at the language itself
  (tags: npr talkingright linguistics politics)
• Ogre Sized ad Campaign :: AdLand the commercial archive ::
  An archived synopsis with a few links, of the 'Shrek 2' ad campaign, from the AdLand community, most of whom work in the marketing industry.
  (tags: shrek2 adland)
• X-Entertainment: Shrek Crap, Volume IV.
  A really great run-down of the glut of 'Shrek 2' licensed merchandise that accompanied the film's release.
  (tags: shrek2 x-entertainment)
• Budweiser partners up for Wedding Crashers film :: AdLand the commercial archive ::
  Some information about the Budweiser/Wedding Crashers partnership in 2005, from AdLand.
  (tags: weddingcrashers adland budweiser)
• Attention-grabbing film promotions were the exception and not the rule
  A summary of the major film promotions of 2005, from Inside Branded Entertainment, originally published in September 7th, 2005, issue of The Hollywood Reporter.
  (tags: brandedentertainment hollywoodreporter 2005 weddingcrashers starwars waroftheworlds fantasticfour)

Posted by at 8:20 AM | Permalink

• Movie Marketing Madness: Talladega Nights - The Ballad of Ricky Bobby
  A great synopsis of the marketing efforts behind Talladega Nights by Chris at Movie Marketing Madness.
  (tags: moviemarketingmadness talladeganights nascar)
• Ad or Editorial Content? Readers Must Figure It Out - New York Times
  (tags: talladeganights thesportingnews rickybobby)

Posted by at 8:23 AM | Permalink

• 'Talladega' in high gear with brands
  (tags: talladeganights productplacement brandedentertainment nascar)
• Wired News: Sweet New Silver-Screen Cereals
  (tags: wired cereal tie-ins 2006)

Posted by at 8:21 AM | Permalink

• Amazon makes foray into movie business - CNET News.com
  Retailer plans to look for partners to finance film based on Keith Donohue fantasy novel "The Stolen Child."
  (tags: amazon.com thestolenchild brandedentertainment)
• Sony Ericsson and Actimagine Release Mobile Cinema, Exclusively on the New M600i by Sony Ericsson
  (tags: sony ericsson mobile prnewswire)
• Kevin Costner Returns to Iowa's 'Field of Dreams' for Special Netflix Performance
  (tags: kevincostner netflix fieldofdreams prnewswire)
• heise online -Subversive media art seeks to undermine online copyright
  (tags: amazon.com media art copyright)

Posted by at 8:26 AM | Permalink | Comments (3)