links for 2007-01-09
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Rahul Chaudhari has a totally business-ready plan for "brand convergence" over at brandchannel.com
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Robert Hollander encourages brand managers to, "Engage. Surround. Hold." in this paper on "brand partnerships."
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TippingSprung's top "brand extensions" from 2005.
Comments
Thanks for recommending my article as a link.
Posted by: Rahul Chaudhari | August 29, 2007 10:55 PM