Mai-Ling of the Berkeley Haas Scholars program recently brought the latest co-branded promotion of the USPS to my attention: a partnership with eBay.

The press release is, as always, a treasure trove of memorable quotes, including:

The Priority Mail Shoebox is designed to meet the special needs of shippers in one of the fastest growing segments of the retail apparel industry--shoes.

"As eBay entrepreneurs know, in the highly competitive direct-to-consumer market, the low cost and up-front pricing of Priority Mail gives shippers who use this product a way to provide more value to their customers," said Anita Bizzotto, USPS Chief Marketing Officer and Executive Vice President.

And my favorite:

Postal Service employees will demonstrate the eBay/USPS Integrated Shipping Solution option on the eBay website.

The capitalization of "Shoebox" is interesting. Probably the name never appears except in full: "The Priority Mail Shoebox." As is the case with "eBay/USPS Integrated Shipping Solution." Huh?? That is the brand name of the the shipping option. Remarkable.

And the quote from Bizzotto is priceless. That classic PR brochure-speak. Sorry I don't have much else to say, except to deconstruct the press release. But well, it is pretty funny and weird, and you can look for those extra-special eBay/USPS boxes in the near future.