Co-Branding and Co-Spokesmen: A Case Study
With M. Ritchey away for the weekend performing her music as Manta(r), I have been just taking it real deep with organization of my downloaded source materials, categorization of co-branded ads, and general analysis of "types."
One of these interesting types occurs when brands with fully developed, strong brand spokesmen (Taco Bell, KFC, Revlon, Burger King, et al.) enter into co-branded relationships with readily identifiable film characters. In these spots, the brand spokesman typically interacts with the film character in a way that presumes to be funny, and often is.
I have realized that one good way to communicate this information would be to post the actual ads, and box.net happens to have an online storage service capable of just that. So, here is a public set I am hosting from my Box.net account. The set epitomizes the co-spokesman mode of co-branded address, and I am particularly interested in the Halle Berry/Revlon/007: Die Another Day spot, as Berry is both spokesman for Revlon and new "Bond girl," and acts as both in the ad. Another really incredible spot is the Tricon #1, which features all three spokesmen for KFC, Taco Bell and Pizza Hut, forming a parody of the original Star Wars poster.