Perhaps you remember this spot from 1998, featuring the Taco Bell dog searching for Godzilla and calling, "Here lizard, lizard, lizard..."

The campaign was part of a much larger promotional effort by Taco Bell and its parent company, Tricon, in support of the film, which apparently ended in heartache, or at least led to a wholesale unloading of promotional premiums to then Viacom-owned Blockbuster video.

Blockbuster has since severed its ties with Viacom, and Tricon is now Yum! Brands, Inc.. The 1998 Godzilla film was spun-off by Tristar into a successful animated series.

What's more, Doritos® Brand, a subsidiary of Frito-Lay®, producers of Munchies™ Flamin' Hot® Brand Flavor Snack Mix, has just recently begun running ads that feature footage from the 1998 Godzilla movie.

It all makes sense.