Co-Branded: Fake Drive Thru
Steve has uploaded several more photos from his still happening trip across the U.S. with artist/friend and artist friend Jake Longstreth. You can view Steve's documentation of the trip via his 'hello america goodbye world' tag.
Attempting to understand the branded landscape through the mediation of photography, painting, or any other art form is something that appeals to me, and I think such an approach can sometimes be more effective than the critical/theoretical one I must necessarily adopt for my research. Photography has the capacity to re-contextualize (not simply "de-contextualize") these brand oases. Photography can renovate the ungainly big box buildings and corporate AutoCAD architecture. It can assimilate the landscape without fully accepting the limited field of perception it offers us. Most importantly, the mediation affords a certain sense of detachment from the object itself, and with such critical distance already established, we can begin to engage with the branded landscape on our own terms.
Depicted here: the KFC/Pizza Hut/Taco Bell tri-brand.
Attempting to understand the branded landscape through the mediation of photography, painting, or any other art form is something that appeals to me, and I think such an approach can sometimes be more effective than the critical/theoretical one I must necessarily adopt for my research. Photography has the capacity to re-contextualize (not simply "de-contextualize") these brand oases. Photography can renovate the ungainly big box buildings and corporate AutoCAD architecture. It can assimilate the landscape without fully accepting the limited field of perception it offers us. Most importantly, the mediation affords a certain sense of detachment from the object itself, and with such critical distance already established, we can begin to engage with the branded landscape on our own terms.
Depicted here: the KFC/Pizza Hut/Taco Bell tri-brand.
