A couple great new co-branded sightings from K. Mike Merrill today. The first two epitomize the "branded component" style of advertising: "America's favorite cola" mixed with Jack Daniel's Brand Old no. 7 Whiskey; Tim's Cascade Style Potato Chips with Johnny's Seasoning Salt.

The second set of pictures are evidence of the Kellogg's Pirates of the Caribbean: Dead Man's Chest promotion. For some, it is debatable as to whether or not these types of promotions can truly be called "co-branded," as they typically involve only package advertising in support of the film; in this case also a Pirates of the Caribbean Breakfast Cereal. The cereal may be co-branded, or it might be simply a licensed product. Or, to further complicate things, marketing theorists might refer to licensing relationships as co-branded partnerships. I don't think it really matters, whether something "is" or "isn't" co-branded, so long as it presents a conceptual dilemma of some kind.