CSU-Long Beach, Joga Bonito

My friend Reed has been in town working on a documentary project for the Nike Joga Bonito: Play Beautiful soccer advertisement/event at Venice beach the past few days. We took a short trip down to CSU Long Beach to get some shots for another documentary Reed is making, and on campus I spotted this beautifully co-branded moment:

We also encountered a Taco Bell/Pizza Hut Express, that happened to be next to a McDonald's Drive Thru, and as I was driving, I had the authority to pull over and take some nice pictures.

The Nike event is interesting, and Reed has also had some really insightful things to say about Nike approach to marketing and brand identity in general. Hopefully I will have some pictures of the Joga3 championships tomorrow. It is hard to explain, also very intense.